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El perfil de ingreso para el Máster Universitario en Marketing y Comunicación del lujo en moda y belleza queda definido de la siguiente manera:
Estudiantes que estén en posesión de un título universitario oficial español u otro expedido por una institución de educación superior del Espacio Europeo de Educación Superior, que facultan en el país expedidor del título para el acceso a enseñanzas de Máster. En este máster son los que se corresponden con graduados o licenciados en programas de Comunicación, Periodismo, Publicidad y RR.PP., Marketing, Comunicación Audiovisual, Comunicación Corporativa, Protocolo y Eventos, Creación y administración de empresas o licenciados o graduados en programas de Moda.
Para igualar los perfiles de acceso y abordar las distintas asignaturas con un nivel MECES 3, además de estar en posesión de alguno de los títulos señalados, los estudiantes provenientes de:
- El ámbito de Administración de Empresas, deben cursar complementos formativos en Comunicación: Herramientas de comunicación (3 ECTS) y/o Creatividad y comunicación de marca (3 ECTS), cuando el estudiante no acredite esa formación en la titulación de origen.
- El ámbito de Comunicación, deben cursar complementos formativos en Empresa: Fundamentos de Marketing (3 ECTS) y/o Economía y empresa (3 ECTS), cuando el estudiante no acredite esa formación en la titulación de origen.
- El ámbito de Moda o el ámbito de Protocolo y Eventos, deben cursar complementos formativos en Comunicación: Herramientas de comunicación (3 ECTS) y Creatividad y comunicación de marca (3 ECTS), y en Empresa: Fundamentos de Marketing (3 ECTS) y Economía y empresa (3 ECTS).
El objeto de los complementos formativos descritos es igualar los perfiles de acceso para abordar las diferentes asignaturas que componen la titulación.
La Comisión de Admisiones revisará el expediente académico de cada estudiante y determinará qué asignaturas concretas de los complementos formativos deberá cursar el estudiante en función de sus estudios previos y el ámbito de procedencia de su titulación.
Por lo tanto, en función de las asignaturas cursadas previamente por el estudiante en su titulación de origen (en los ámbitos de Administración de Empresas, y de Comunicación), este podrá estar exento de cursar complementos formativos porque ya dispone de esos conocimientos previos en asignaturas curricularmente coincidentes con los complementos formativos establecidos en esta memoria. O bien, este cursará una asignatura de 3 ECTS o dos asignaturas constituyendo un total de 6 ECTS.
En el caso del ámbito de Moda, y de Protocolo y Eventos, cursarán obligatoriamente siempre las 4 asignaturas de complementos formativos.
En ningún caso será el estudiante el que elija los complementos formativos a cursar, sino siempre la Comisión de Admisiones, tras la valoración del expediente académico que debe presentar el alumnado en el proceso de admisión.
La Universidad ofrecerá estos complementos formativos en modalidad virtual, de manera que el desarrollo de los complementos formativos se adapte a las circunstancias del alumno.
Las asignaturas que aquí se detallan como complementos formativos del Máster no forman parte del propio Máster y no pueden sustituir en caso alguno materias o asignaturas del propio Máster. La selección de asignaturas de complemento necesarias, en cada caso se ajustará de forma individual al curriculum previo del candidato.
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Una vez recibida la documentación y comprobado que la titulación presentada da acceso a la titulación, según lo establecido en los arts. 15 y 16 del Real Decreto 1393/2007, los candidatos realizan la prueba de admisión con el coordinador del título. Dicha prueba se desarrolla presencialmente en Madrid cuando sea posible o en su defecto también podrá realizarse a distancia (on line) para aquellos candidatos que residan fuera de España.
El candidato mantiene una entrevista personal con el Coordinador del Programa. Esta entrevista sirve es en sí una prueba de admisión en la que se evaluá los conocimiento específicos del candidato a través de una batería de preguntas sobre el área de conocimiento, así como su nivel de madurez y sus actitudes. Tras esta entrevista el coordinador elabora un informe sobre el perfil de capacidades del candidato, su grado de madurez, su interés personal en el Periodismo Audiovisual y su adecuación a la titulación, que se adjunta al expediente que estudiará la Comisión de Admisiones.
La Comisión de Admisiones de la Universidad, integrada por responsables del propio Departamento, la Secretaría General y el Departamento de Desarrollo Universitario, será la encargada de proponer al Rector de la Universidad la concesión de la condición de alumno para aquellos candidatos de quienes se haya comprobado su idoneidad.
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Centro responsable: Facultad de Comunicación y Artes
Rama de conocimiento: Ciencias Sociales y Jurídicas
Oferta de plazas 140 : 70 en presencial, 70 virtual
Tipo de Enseñanza: Presencial / Virtual
Centro de impartición: Campus de Comunicación y Artes en Madrid en San Francisco de Sales
Modalidad: Presencial/Virtual
Idiomas: Español e inglés
Curso de impartición: 2025/26
Duración: 1 año. De octubre a junio
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","content":"","link":{"component":"LinkModal","text":"Servicios de la Universidad para los estudiantes","linkType":"url","modal":{"modalForm":{"component":"ModalForm","editorID":561,"parentEditorID":560},"innerWidget":{"component":"InnerWidget","editorID":562,"parentEditorID":560}},"variant":"button1","showIcon":"rightIcon","editorID":560,"parentEditorID":559,"url":{"href":"https://www.nebrija.com/perfiles/alumnos/"},"rightIcon":"arrowRight"},"link2":{"component":"LinkModal","editorID":563,"parentEditorID":559,"text":"","linkType":"url","modal":{"modalForm":{"component":"ModalForm","editorID":564,"parentEditorID":563},"innerWidget":{"component":"InnerWidget","editorID":565,"parentEditorID":563}},"variant":"button1","showIcon":"no"},"layout":"layout04","editorID":559,"parentEditorID":558}],"editorID":558,"parentEditorID":521}],"anchorID":"Calidad","subtheme":"default","verticalSpacingTop":"medium","verticalSpacingBottom":"medium","animation":"none","editorID":521,"parentEditorID":282},{"component":"BasicText","additional":"Empleabilidad","title":{"content":"_Salidas Profesionales_","tag":"h2"},"subtitle":null,"content":"Los egresados de esta titulación adquirirán un conocimiento profundo sobre la industria del lujo en la moda y la belleza en un mercado global. Desarrollarán estrategias de marketing y comunicación teniendo en cuenta las consideraciones éticas, sociales y medioambientales en la producción y distribución de productos de lujo en la moda y la belleza. Tendrán capacidad analítica, mentalidad estratégica, con facilidad para el trabajo en equipo, sabrán adaptarse a cambios e imprevistos de un mercado en constante evolución.
De forma particular, algunas de las salidas profesionales, relacionadas con empresas de lujo en moda y belleza, son: marketing manager, digital marketing manager, product manager, brand manager, analista del comportamiento del consumidor, retail manager, Public Relations manager, director corporativo de sostenibilidad y responsable de eventos especializados.
Este título no permite acceder a ninguna profesión regulada.
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Creative Director: Dirige la visión creativa de campañas publicitarias y proyectos de comunicación para marcas de lujo.
Crecimiento anual
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Del PIB
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Estudiantes de Máster
Este Máster mantiene acuerdos de colaboración para las prácticas profesionales con algunas de las mejores empresas e instituciones del sector, entre las que destacan:
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El Departamento de Artes de la Facultad de Comunicación y Artes de la Universidad Nebrija, convoca una residencia artística para artistas emergentes en su campus de Berzosa.27 edición del Festival de Cine de Madrid.
Los alumnos de artes protagonizan la pasarela artística de la Semana de la Comunicación y Artes organizada por la Facultad de Comunicación y Artes.
El patio central del Campus de Princesa se transformó por unas horas en una pasarela, un estudio de dibujo artístico, un escenario y los espacios interiores se convirtieron en el backstage y el salón de maquillaje y peluquería.
Los alumnos de primer y segundo curso del grado en Diseño de Moda organizaron y protagonizaron junto con estudiantes de los grados de Bellas Artes, Artes Escénicas y Diseño Digital y Multimedia, la pasarela y las actuaciones para mostrar una parte de su trabajo realizado en las aulas. El desfile estuvo protagonizado por veintitrés alumnos del grado de Moda que presentaron una selección de looks y piezas de ropa y por siete alumnos de Bellas Artes que presentaron propuestas de bodypainting.
Un año más, los estudiantes de la Universidad Nebrija premian a las mejores campañas del año, excelencia y reconocimientos a los protagonistas más destacados del sector, en una edición que contó con la presencia de Luis Bassat, Toni Segarra o Concha Wert.
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