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En Nebrija Business & Technology School somos especialmente conscientes de la relevancia funcional y estratégica que tiene la comprensión global del negocio y la toma de decisiones sobre el desempeño de empresas y organizaciones en todos los sectores de actividad económica internacional. El Master in Management te permitirá adquirir, durante un intenso año de estudio y trabajo aplicado, además de los conocimientos técnicos, las dinámicas de trabajo y la experiencia práctica necesaria para potenciar tu carrera profesional y desempeño corporativo en el entorno internacional.
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Asignaturas
La especialidad de marketing internacional se centra en proporcionar a los alumnos el conocimiento de la contribución de las áreas de Marketing y Ventas al éxito de la estrategia corporativa internacional. Para ello, además de las principales funciones y mejores prácticas de dichas áreas también se profundiza de manera práctica en el uso de las principales herramientas tecnológicas para la gestión de ventas y clientes y para la optimación de las estrategias de Marketing. La combinación del conocimiento teórico transversal de estas áreas de la empresa junto a la práctica en el uso de la tecnología para la toma y ejecución de decisiones y el desarrollo de proyectos dota a los alumnos de unas habilidades avanzadas en la gestión comercial y el desarrollo de marketing.
Asignaturas
*Se requieren 10 alumnos para abrir una Especialización.
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Especialización diseñada para proporcionar conocimientos teóricos y prácticos sobre cómo desarrollar, implementar y gestionar soluciones basadas en inteligencia artificial y aprendizaje automático en contextos reales. Asignaturas enfocadas en habilidades técnicas, herramientas y metodologías para resolver problemas concretos en diversas industrias, contando con la colaboración de Microsoft.
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Especialización diseñada para enseñar cómo utilizar técnicas de inteligencia artificial y machine learning para optimizar estrategias comerciales, mejorar la experiencia del cliente y aumentar la rentabilidad en el sector del comercio electrónico y el retail. Combina conocimientos técnicos de IA con aplicaciones prácticas en marketing, gestión de inventarios, personalización y análisis de comportamiento del consumidor, contando con la colaboración de Publicis.
Titulación obtenida: MSc in Management de IA & Machine Learning oficial por la Universidad de Middlesex + Máster Executive en Formación Permanente en IA (Universidad Nebrija, 90 ECTS).
Modalidad: Hyflex (campus u online en directo), viernes tarde y sábados mañana.
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En la primera fase de nuestro proceso, nuestro departamento de admisiones evaluará si cumples los siguientes requisitos, imprescindibles para ser estudiante del Máster en Gestión empresarial global en Nebrija Business & Technology School:
Una vez acreditado el cumplimiento de estos requisitos mínimos, la solicitud de cada candidato será evaluada conforme a los siguientes criterios:
El servicio de auto-matrícula de la página Web Nebrija permite a los estudiantes admitidos realizar todos los trámites académicos, económicos y administrativos en los plazos establecidos. Para ello, recibirán, junto con su carta de admisión, la clave de acceso y la contraseña personal necesarios para poder realizar su auto-matrícula. Formalizada la auto-matrícula, el candidato adquiere la condición de alumno de la Nebrija Business & Technology School.
Estamos comprometidos a ayudarte a explorar opciones y oportunidades de financiación para que puedas hacer la mejor inversión en tu carrera profesional y tu futuro.
Si quieres más información contacta con nosotros a través de estos correos:
Para estudiantes internacionales:
Para estudiantes españoles:
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