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El máster, impartido en modalidad presencial, combina el rigor académico de la universidad con el conocimiento práctico de una gran compañía hotelera internacional y la experiencia de profesionales destacados de la industria. Esta combinación permite al estudiante comprender tanto los fundamentos de la gestión hotelera como las tendencias que están redefiniendo el futuro del sector: innovación en operaciones, revenue management, experiencia de cliente, sostenibilidad, transformación digital, inteligencia artificial, liderazgo multicultural, gestión financiera y estrategia internacional.
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Prepárate para gestionar hoteles, equipos y proyectos en un sector global, competitivo y multicultural. El Máster te ofrece una comprensión integral de la hotelería internacional, desde la estrategia de marca y la excelencia operativa hasta la gestión del talento, la experiencia de cliente y la toma de decisiones en mercados diversos.
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a) Estar en posesión de un título universitario oficial español u otro expedido por una institución de educación superior del Espacio Europeo de Educación Superior que faculte en el país expedidor del título para el acceso a enseñanzas de Máster, y que así lo acredite. También podrán acceder de forma condicionada a los estudios de Titulaciones de Máster quienes se encuentren cursando estos estudios, siempre que se den las condiciones previstas en el artículo 18.
b) Ser titulado conforme a sistemas educativos ajenos al Espacio Europeo de Educación Superior, sin necesidad de la homologación de sus títulos, previa comprobación de la acreditación de un nivel de formación equivalente a los correspondientes títulos universitarios oficiales españoles y que facultan en el país expedidor del título para el acceso a enseñanzas de Máster. El acceso por esta vía no implicará, en ningún caso, la homologación del título previo del que esté en posesión el interesado, ni su reconocimiento a otros efectos que el de cursar las enseñanzas de Máster.
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Centro responsable: Facultad de Economía y Empresa
Rama de conocimiento: Área de Turismo
Tipo de Enseñanza: Presencial
Idiomas: Inglés
Curso académico en que se implantó: 2026-2027
Duración: 1,5 años.
Total Créditos: 90 créditos.
Mínimo 12 ECTS y máximo 60 ECTS por matrícula y periodo lectivo
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Graduados universitarios
Personas tituladas en Turismo, Hotelería, Administración y Dirección de Empresas, Marketing, Economía, Relaciones Internacionales u otras áreas afines que quieran orientar su carrera hacia la dirección hotelera internacional.
Profesionales del sector turístico y hotelero
Perfiles con experiencia en hoteles, cadenas, grupos turísticos, consultoras o empresas de servicios que desean actualizar sus competencias y avanzar hacia posiciones de mayor responsabilidad.
Profesionales en transición hacia hospitality
Profesionales procedentes de áreas como finanzas, marketing, recursos humanos, consultoría, tecnología o gestión de proyectos que buscan reorientar su carrera hacia la industria hotelera global.
Emprendedores y perfiles innovadores
Personas interesadas en lanzar, transformar o escalar proyectos vinculados a nuevos modelos de alojamiento, hospitality, sostenibilidad, experiencia de cliente o transformación digital.
El Máster está pensado para candidatos con mentalidad internacional, orientación estratégica, sensibilidad hacia la innovación y compromiso con la excelencia en la experiencia del cliente. Profesionales capaces de aprender en un entorno exigente, trabajar con visión global y desarrollar las competencias necesarias para liderar equipos, hoteles y proyectos en un sector dinámico y altamente competitivo.
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Al finalizar el programa, contarás con una visión integral de la gestión hotelera internacional y con competencias aplicadas para avanzar hacia posiciones de liderazgo en hoteles, cadenas, grupos turísticos, consultoras especializadas, áreas corporativas y nuevos proyectos de hospitality.
Para profesionales que desean liderar establecimientos, equipos y áreas operativas clave dentro de hoteles y cadenas internacionales.
• Director/a general de hotel
• Director/a de operaciones
• Director/a de alojamiento
• Director/a de alimentos y bebidas
• Director/a de eventos y banquetes
• Responsable de calidad y procesos operativos
Para perfiles orientados a la toma de decisiones, la rentabilidad, el posicionamiento de marca y el crecimiento empresarial.
• Director/a de revenue management
• Director/a comercial y de ventas
• Director/a de marketing y comunicación
• Director/a financiero hotelero
• Director/a de experiencia de cliente
• Responsable de estrategia hotelera
Para profesionales interesados en liderar la evolución del sector a través de la tecnología, la sostenibilidad y el desarrollo de nuevos conceptos alojativos.
• Director/a de transformación digital
• Director/a de innovación y estrategia
• Responsable de sostenibilidad y ESG
• Director/a de nuevos conceptos de alojamiento
• Responsable de proyectos de co-living, senior living o branded residences
• Fundador/a o promotor/a de proyectos de hospitality
Para quienes buscan crecer en áreas de expansión, inversión, asset management, consultoría estratégica o desarrollo de negocio.
• Consultor/a estratégico en hotelería
• Director/a de desarrollo de negocio y expansión
• Consultor/a de inversiones y valoraciones hoteleras
• Gestor/a de activos hoteleros
• Responsable de expansión internacional
• Analista o consultor/a en proyectos hoteleros
Para perfiles orientados a la gestión de personas, cultura corporativa, formación y liderazgo en organizaciones hoteleras internacionales.
• Director/a de recursos humanos y talento
• Responsable de formación y desarrollo corporativo
• Responsable de cultura y experiencia del empleado
• Director/a de desarrollo organizativo
• Responsable de liderazgo y talento internacional
Impulsa tu carrera en la hotelería global con una formación diseñada junto a la industria y orientada a las posiciones de mayor proyección internacional.
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