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Alcanza 49,4 puntos en diversidad, el mejor resultado de los tres programas en este indicador, junto con 46,9 en tasa de empleo y 72,7 en recuperación de la inversión.
Los profesores, profesionales de reconocido prestigio en su ámbito profesional, te enseñarán todo lo que necesitas para crear, implementar y dirigir la estrategia comercial de una empresa.
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A lo largo del programa, los estudiantes adquieren las competencias profesionales más demandadas en el sector, con un enfoque práctico y aplicado que incluye el análisis de bases de datos mediante herramientas como RStudio dentro de asignaturas vinculadas directamente con la gestión de ventas, así como la aplicación de plataformas y soluciones para la automatización de procesos, permitiendo optimizar la eficiencia comercial. El plan de estudios también aborda las nuevas tendencias en redes sociales, comercio digital y live-shopping, preparando a los futuros directivos para liderar en un entorno omnicanal en constante evolución.
Durante el segundo semestre, el formato \"Marketing Labs\" ofrece talleres prácticos impartidos en lunes alternos por profesionales invitados del sector, complementados con talleres específicos sobre CRM y herramientas como Salesforce, así como contenidos de finanzas aplicadas al marketing. Todo ello se sustenta en una metodología basada en casos reales, actividades prácticas y una conexión directa con las necesidades actuales de las empresas.
Además, el programa ofrece la posibilidad de cursarlo en modalidad a distancia, compatible con la vida profesional y personal, y la oportunidad de disfrutar de una semana presencial en el campus de Madrid. Certificaciones profesionales, prácticas en empresas líderes y un claustro de reconocido prestigio completan una formación diseñada para convertirte en el directivo que las empresas necesitan.
El claustro está compuesto por docentes reconocidos y directivos de empresas e instituciones relevantes, con una doble vertiente académica y profesional que permite acercar notablemente los estudios del máster a la realidad empresarial.
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La formación aplicada que te ofrece este máster se ve completada con las prácticas profesionales que realizarás en compañías y departamentos de tu interés. El programa de formación, acompañamiento e incorporación a la empresa “Nebrija Profesional” es clave para que accedas al apasionante sector empresarial que has elegido.
Ponte en contacto con nosotros y te informaremos de las próximas jornadas de puertas abiertas.
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Especialización diseñada para enseñar cómo utilizar técnicas de inteligencia artificial y machine learning para optimizar estrategias comerciales, mejorar la experiencia del cliente y aumentar la rentabilidad en el sector del comercio electrónico y el retail. Combina conocimientos técnicos de IA con aplicaciones prácticas en marketing, gestión de inventarios, personalización y análisis de comportamiento del consumidor, contando con la colaboración de Publicis.
Titulación obtenida: MSc in Management de IA & Machine Learning oficial por la Universidad de Middlesex + Máster Executive en Formación Permanente en IA (Universidad Nebrija, 90 ECTS).
Modalidad: Hyflex (campus u online en directo), viernes tarde y sábados mañana.
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Como venue partner de Mercedes-Benz Fashion Week Madrid, abrimos nuestro Campus Madrid-San Francisco de Sales a una de las grandes citas de la industria creativa. Para los estudiantes, supone vivir de cerca cómo se prepara y desarrolla un evento profesional y conocer a diseñadores, marcas, medios y empresas. Esa presencia en el campus acerca la formación al entorno empresarial y muestra cómo distintas disciplinas colaboran para hacer realidad un proyecto.
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Así se aprende en Nebrija: uniendo conocimientos, experimentación y contacto con la industria para dar forma a ideas capaces de conectar con los demás.
El Master in Management de Nebrija Business & Technology School está diseñado para preparar a los líderes del futuro en un mundo donde la digitalización, la IA generativa y la innovación marcan la diferencia. Como parte de nuestra metodología de aprendizaje experiencial, te ofrecemos la oportunidad de vivir una inmersión única en Shanghái, una de las capitales globales de la tecnología y el emprendimiento en el mundo.
Este Study Tour exclusivo ha sido diseñado para complementar el enfoque académico del MBA Tech con una visión práctica y de primera mano sobre las últimas tendencias en inteligencia artificial, transformación digital, fintech y comercio electrónico.
Shanghái no solo es el motor financiero y tecnológico de China, sino un hub global donde la disrupción digital y la innovación convergen en un ecosistema único de empresas emergentes y gigantes tecnológicos como Alibaba, Tencent y Huawei.
Gracias a los acuerdos estratégicos de la Nebrija Business & Technology School con universidades del máximo nivel internacional y empresas líderes en tecnología y ecosistemas de innovación en China, este viaje te permitirá:
Las barreras formativas desaparecen al poder cursarse el programa a distancia, compatibilizando la vida profesional y personal con los estudios.
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Una inolvidable Induction Week ha marcado el inicio de una nueva etapa para los estudiantes que acaban de incorporarse a la Nebrija Business & Technology School, en una semana en la que hemos podido darles una calurosa bienvenida oficial a nuestra comunidad universitaria. Representantes de la institución han compartido con ellos mensajes inspiradores y les han ofrecido valiosos consejos para afrontar con éxito esta etapa que comienza. Con entusiasmo y compromiso, la Induction Week ha sellado el punto de partida de una experiencia universitaria que promete estar llena de aprendizaje, crecimiento y grandes logros.
Muchos de nuestros estudiantes son líderes de sus propias empresas. Por eso, impulsamos el espíritu emprendedor con Nebrija Emprende, que integra el Club de Emprendedores y la incubadora Start Up Center. Los alumnos desarrollan sus propios proyectos con apoyo real, mentorías y herramientas como Elevatorfy, una plataforma clave para presentar y lanzar ideas al mercado.
El pasado 9 de mayo Jaime Negredo visitó la Universidad Nebrija para compartir con los estudiantes del Máster en Dirección Comercial su experiencia como responsable de Comunicación para la red global de Centros Logísticos de Amazon.
El pasado 27 de abril los alumnos del máster universitario en Dirección comercial y Marketing Digital tuvieron la oportunidad de visitar el Centro Dstila, dentro de la asignatura Ventas como parte de la estrategia de la Empresa con el profesor Lisardo de Pedro.
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El perfil de ingreso preferente es el de titulados universitarios que desarrollen o quieran desarrollar su actividad en el ámbito de la dirección comercial, utilizando coma herramientas el marketing digital, que hayan superado en sus titulaciones universitarias de grado o equivalentes materias directamente relacionadas con la gestión de empresas, tales como Administración de Empresas, Marketing, Gestión de Ventas, Finanzas, Contabilidad, Gestión de Operaciones, Habilidades Directivas, Economía, etc., con capacidad de diálogo, mentalidad abierta, disposición para compartir y participar activamente en el desarrollo del curso, así como con capacidad para concluir en las fechas indicadas las tareas y trabajos que se indiquen.
Podrán acceder al Programa de Máster en Dirección Comercial y Marketing Digital todos aquellos postulantes que cumplan con los requisitos que impone la legislación vigente, con titulación de diplomatura o licenciatura, que estén interesados en adquirir una formación especializada en el terreno de la dirección comercial y que además cumplan con las exigencias de la Prueba de Admisión y con las Capacidades básicas que en ella se valoran (se describen más adelante).
Previa a la matriculación, en el caso de los diplomados, se informará que su título da acceso al Máster pero no tiene efectos profesionalizantes.
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Según la legislación vigente podrán acceder a los estudios de Máster los estudiantes que reúnan cualquiera de las siguientes condiciones:
Además de cumplir los requisitos de acceso legalmente establecidos indicados anteriormente, la Comisión de Admisiones aceptará o no la admisión de un alumno teniendo en cuenta los siguientes criterios de admisión:
Envío de la documentación requerida por correo postal o mensajería a la Sección de Admisiones de Postgrado.
La documentación que el candidato debe aportar es la siguiente:
La prueba que los candidatos deberán realizar para la admisión en este el programa de Máster será específica según la especialización que deseen cursar, y tiene por objeto que los alumnos acrediten el dominio de las competencias relativas a la misma, tal como establece la Orden ECI/3858/2007, apartado 4.2.
Quedarán exentos de la realización de dicha prueba quienes estén en posesión de alguna de las titulaciones universitarias que se correspondan con la especialización elegida.
Esta prueba se compone de los siguientes apartados:
Para poder comprobar a qué nivel se encuentra el alumno y poder situarlo en la escala de niveles, la prueba de inglés puntuará sobre 100 y constará de las siguientes secciones o apartados:
Estas pruebas de nivel son corregidas por el personal docente especializado en lengua inglesa de que dispone el departamento.
Dado que en esta prueba se recogen datos personales, éstos se tratarán conforme a las disposiciones del Real Decreto 1720/2007, del 21 de diciembre, por el que se aprueba el Reglamento de desarrollo de la Ley Orgánica 15/1999, de 13 de diciembre, de protección de datos de carácter personal.
Esta prueba de admisión escrita se complementará con una entrevista personal con un miembro del claustro docente del departamento de empresa de la Facultad de Ciencias Sociales. Esta entrevista se puede hacer de forma presencial o telepresencial por medio de las herramienta informáticas de que dispone la universidad y que aseguren la identidad del solicitante.
Estas pruebas se realizarán de forma presencial en Madrid o en provincias durante las sesiones de presentación de la oferta académica que realiza el Departamento Promoción y Admisiones (P&A) de la Nebrija.
Los periodos de realización de pruebas son:
La totalidad de los documentos entregados por el alumno junto con el resultado de las Pruebas de Admisión son valorados por la Comisión de Admisiones del programa de Máster. En dicha Comisión se valora que los documentos están correctos administrativamente y si el perfil del candidato se adecua al perfil recomendado para el máster.
Finalmente, si procede, la Comisión de Admisiones aprobará la admisión al Programa de Máster del candidato y/o la propuesta detallada de complementos competenciales y las correspondientes acciones formativas y carga en créditos que el candidato debe cursar.
Estamos comprometidos a ayudarte a explorar opciones y oportunidades de financiación para que puedas hacer la mejor inversión en tu carrera profesional y tu futuro.
Si quieres más información sobre las becas contacta con nosotros a través de estos correos:
Para estudiantes internacionales:
Para estudiantes españoles:
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Una experiencia que refleja el modelo de la Facultad de Comunicación y Artes, donde moda, diseño, creatividad, comunicación, publicidad, marketing, audiovisual, artes escénicas, protocolo y organización de eventos se encuentran y trabajan de forma transversal.
Porque ser parte de la industria de la moda, impulsar la creatividad o vivir el diseño significa mucho más que aprender una disciplina. Significa estar cerca de quienes están transformando la industria, trabajar en proyectos reales y empezar a formar parte de ella antes de terminar tus estudios.
Parece que por el momento no hay programas... ¡Pero seguro que pronto los habrá!
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