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Podrás matricularte en un mínimo 12 ECTS al año, y ampliar posteriormente cuando desees realizar más ECTS durante el curso.


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El Grado en Marketing online de la Universidad Nebrija ofrece una formación innovadora y flexible, diseñada para que estudies a tu ritmo y puedas compatibilizar tus estudios con tu vida personal y profesional. Este nuevo plan de estudios impulsa una visión actual del marketing, centrada en la relación y la experiencia con el consumidor, el enfoque digital, la internacionalización y la comunicación estratégica de marca.

A lo largo del programa desarrollarás competencias clave en áreas como CRM y Customer Analytics, Marketing Experiencial (Customer Experience), Business Intelligence y análisis de Big Data, Marketing Móvil, Retail Marketing, emprendimiento e innovación en diseño de productos y servicios. Además, profundizarás en Brand Management, storytelling y creación de contenido de marca, habilidades esenciales para conectar con audiencias globales.

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Nebrija cuenta con la calificación global de 5 estrellas (máxima puntuación)  en el prestigioso sistema QS Stars por nuestra innovadora metodología y aplicación en los nuevos entornos digitales. 

Además de obtener tu Grado oficial en Marketing lo harás en una Universidad con el máximo reconocimiento internacional en formación online.

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Elaborar un plan de marketing y presentarlo directamente al cliente. Esa es la intensa y enriquecedora experiencia que viven nuestros estudiantes del Grado en Marketing durante el #Hackathon. Leroy Merlin, Telefónica, Mahou o Pernod Ricard en esta última ocasión han sido las empresas que han colaborado con la Universidad para que nuestros alumnos vivan y sientan la adrenalina e ilusión de presentar un proyecto.

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Unas asignaturas sólidas e innovadoras, un claustro de primer nivel, unas actividades preprofesionales durante todo el grado y un enfoque muy práctico son los elementos más importantes de este título, que tiene una empleabilidad altísima por la preparación que tienen los alumnos al finalizar.\"","tag":"h2"},"decoration":"image","image":{"component":"Image","editorID":362,"parentEditorID":361,"useVeil":false,"veil":20,"quality":70,"loading":"lazy","decoding":"async","fetchpriority":"auto","openLightbox":"no","crop":"inside","imageField":{"id":11586,"name":"davinia-a-martin-critikian.jpeg","title":"davinia-a-martin-critikian-2866157d-b3fa-48df-a620-8f0bfbf0b0f3","description":"","alt":"","tags":[],"url":"https://images.griddo.nebrija.com/davinia-a-martin-critikian-2866157d-b3fa-48df-a620-8f0bfbf0b0f3","thumb":"https://images.griddo.nebrija.com/w/215/h/161/davinia-a-martin-critikian-2866157d-b3fa-48df-a620-8f0bfbf0b0f3","publicId":null,"damId":"davinia-a-martin-critikian-2866157d-b3fa-48df-a620-8f0bfbf0b0f3","published":"2025-11-24T08:36:31.490Z","size":6870,"width":200,"height":200,"orientation":"S","site":"global","folder":null,"position":"center"}},"anchorID":null,"subtheme":"inverse","layout":"layout02","verticalSpacingTop":"medium","verticalSpacingBottom":"medium","editorID":361,"parentEditorID":283},{"component":"BasicContent","visualContent1":{"image":{"component":"Image","editorID":364,"parentEditorID":363,"useVeil":false,"veil":20,"quality":70,"loading":"lazy","decoding":"async","fetchpriority":"auto","openLightbox":"no","crop":"contain","imageField":{"id":16974,"name":"Modelo pedagógico_online.png","title":"modelo-pedagogico-online-5483c867-4754-4420-b867-8ef77e92690c","description":"","alt":"Diagrama que presenta un modelo pedagógico virtual con diversas componentes relacionadas con el aprendizaje en entornos digitales.","tags":["modelo pedagógico","virtual","aprendizaje digital","interacción","autoevaluación","contenidos","actividades"],"url":"https://images.griddo.nebrija.com/modelo-pedagogico-online-5483c867-4754-4420-b867-8ef77e92690c","thumb":"https://images.griddo.nebrija.com/w/215/h/161/modelo-pedagogico-online-5483c867-4754-4420-b867-8ef77e92690c","publicId":null,"damId":"modelo-pedagogico-online-5483c867-4754-4420-b867-8ef77e92690c","published":"2026-04-06T13:05:48.443Z","size":129488,"width":983,"height":887,"orientation":"L","site":"global","folder":null,"position":"center"}},"video":{"component":"Video","editorID":365,"parentEditorID":363},"map":{"component":"Map","editorID":366,"parentEditorID":363}},"visualContent2":{"image":{"component":"Image","editorID":367,"parentEditorID":363},"video":{"component":"Video","editorID":368,"parentEditorID":363},"map":{"component":"Map","editorID":369,"parentEditorID":363}},"additional":"MODELO","title":{"content":"Pedagógico virtual","tag":"h2"},"subtitle":"","content":"","mainLink":{"component":"LinkModal","text":"¿Te llamamos?","linkType":"url","modal":{"modalForm":{"component":"ModalForm","editorID":371,"parentEditorID":370},"innerWidget":{"component":"InnerWidget","editorID":372,"parentEditorID":370}},"variant":"button2","showIcon":"no","editorID":370,"parentEditorID":363},"secondaryLink":{"component":"LinkModal","text":"Saber más","linkType":"url","modal":{"modalForm":{"component":"ModalForm","editorID":374,"parentEditorID":373},"innerWidget":{"component":"InnerWidget","editorID":375,"parentEditorID":373}},"variant":"button3","showIcon":"no","editorID":373,"parentEditorID":363},"anchorID":null,"layout":"layout02","subtheme":"default-alt","verticalSpacingTop":"small","verticalSpacingBottom":"small","editorID":363,"parentEditorID":283,"titleDecoration":false,"utms":{"0":{"component":"UtmModule","title":"Dynamic Content ByUtm Configurator","utmName":"utm_source","utmValue":"social-media","moduleToChange":"BasicContent","userIsTesting":false,"conditionalWhitelist":[{"component":"BasicContent","visualContent1":{"image":{"component":"Image","editorID":378,"parentEditorID":377},"video":{"component":"Video","editorID":379,"parentEditorID":377},"map":{"component":"Map","editorID":380,"parentEditorID":377}},"visualContent2":{"image":{"component":"Image","editorID":381,"parentEditorID":377},"video":{"component":"Video","editorID":382,"parentEditorID":377},"map":{"component":"Map","editorID":383,"parentEditorID":377}},"additional":"Info","title":{"content":"Lorem Ipsum","tag":"h2"},"titleDecoration":false,"subtitle":"Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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El Grado en Marketing ofrece la posibilidad de elegir las optativas que conducen a una de las dos menciones: Grado en Marketing con Mención en Comunicación de Moda / Grado en Marketing con Mención en Marketing Digital y Emprendimiento.

También se puede realizar el grado en Marketing sin menciones, eligiendo libremente entre todas las optativas disponibles, configurando cada estudiante su propio itinerario y, todo ello, sin ningún tipo de carga adicional.

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El Grado en Marketing de Nebrija está diseñado para formar profesionales capaces de trabajar desde el primer día en un entorno real, digital y en constante cambio. No se trata solo de entender el mercado, sino de saber actuar en él: analizar datos, diseñar estrategias y ejecutar campañas que generen resultados.

A lo largo del grado aprenderás a desarrollar proyectos de marketing completos, desde la idea hasta la medición de resultados. Trabajarás con herramientas actuales del sector, entenderás cómo gestionar marcas en entornos digitales y adquirirás una visión estratégica basada en datos, comportamiento del consumidor y toma de decisiones.

El programa combina marketing, comunicación y negocio, con un enfoque práctico que te permitirá desarrollar habilidades clave como presentar propuestas, defender ideas, negociar, analizar escenarios y tomar decisiones en contextos reales. Todo ello con metodologías activas, proyectos aplicados y trabajo en equipo, similares a los que encontrarás en el entorno profesional.


Estudiar marketing hoy implica entender al consumidor en profundidad y saber conectar con él en múltiples canales. Por eso, el grado pone al consumidor en el centro y te forma para construir marcas relevantes, diseñar experiencias y generar valor en mercados cada vez más competitivos.
 
Además de los conocimientos técnicos, desarrollarás competencias profesionales fundamentales como pensamiento crítico, capacidad analítica, comunicación eficaz y visión estratégica, imprescindibles para trabajar en áreas como marketing digital, estrategia de marca, analítica o gestión de proyectos.


En Nebrija, el enfoque es claro: aprender haciendo, trabajar con retos reales y prepararte para incorporarte al mercado con experiencia, criterio y capacidad de adaptación.


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Un modelo académico sólido, innovador y centrado en ti.

Una formación flexible, práctica e interactiva.

Una universidad que acompaña, inspira y transforma.


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BOE Núm. 252, de 18 de octubre de 2024 Sec. III. Pág. 134166.
BOCM Núm. 201 de fecha 23-08-2024, Pág. 24.
Nuestro plan de estudios ha sido elaborado conforme a las nuevas directrices marcadas por la legislación vigente, estando verificado por parte de la Agencia Nacional de Evaluación de la Calidad y la Acreditación.
El estudiante debe cursar 240 créditos

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60 ECTS

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BOE núm. 167, de 11 de julio de 2018
Nuestro plan de estudios ha sido elaborado conforme a las nuevas directrices marcadas por la legislación vigente, estando verificado por parte de la Agencia Nacional de Evaluación de la Calidad y la Acreditación.
El estudiante debe cursar 240 créditos

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Marketing y Comunicación de Moda (48 ECTS)

Resultados del proceso de formación:
Conocer los procesos de comunicación y las estrategias de marketing que se aplican en el sector de la moda para la creación y posicionamiento de marcas del sector.

Elija estas optativas en 3º y 4º curso y obtendrá su Grado en Marketing con Mención en Marketing y comunicación de moda.

Marketing Digital y Emprendimiento (48 ECTS)

Resultados del proceso de formación:
Aplicar las técnicas y estrategias del marketing digital para emprendedores para crear nuevos negocios e impulsar productos y servicios.

Elija estas optativas en 3º y 4º curso y obtendrá su Grado en Marketing con Mención en Marketing digital y emprendimiento.

(*) Los estudiantes podrán cursar el grado sin obligación de cursar ninguna mención. Para cursar las menciones deberán elegir las asignaturas que contempla en el apartado de OPTATIVAS, Y completar con el resto de asignaturas optativas, obligatorias y básicas que contempla el plan de estudios, hasta cumplir los 240 ECTS del grado.

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Más información de estas asignaturas del Instituto Nebrija de Competencias Profesionales

"},{"id":"2b75c64c-71ac-49e7-803b-ec9ae8851c76","title":{"content":"Desarrollo del Espíritu Participativo y Solidario | 6 ECTS (Plan Anterior a extinguir) / Actividades Universitarias | 6 ECTS (Plan actual)","tag":"h3"},"content":"

Se gestionará el reconocimiento de 6 créditos en función de las distintas actividades que desarrolle el alumno a lo largo de su carrera. Se adjudicaran por actividades universitarias culturales, deportivas, de representación estudiantil, solidarias y de cooperación, o por cursar una de las siguientes asignaturas: Derechos Humanos y Responsabilidad Social Corporativa.

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Programa cuyo objetivo es favorecer la formación práctica de los estudiantes, bajo la continua supervisión del Departamento de Carreras Profesionales de la Universidad, el departamento académico correspondiente a la titulación y la empresa o institución colaboradora donde se realizan las prácticas. Se asesora en la elección de las prácticas y se realiza el seguimiento y tutorización, siempre teniendo en cuenta la orientación profesional de cada alumno.

Más Información de Prácticas en Empresas

Listado de empresas e instituciones donde los alumnos del grado han realizado prácticas bajo convenio de cooperación educativa

"},{"id":"5fb525b0-335d-4d5f-a597-0d9dc9e06145","title":{"content":"Trabajo Fin de Grado | 12 ECTS (Plan anterior) / 6 ECTS (Plan actual)","tag":"h3"},"content":"

Este trabajo supone el desarrollo de tareas de investigación y de diferentes materias por parte del alumno bajo el asesoramiento de uno o varios profesores del Departamento y, ocasionalmente, de profesionales del mundo empresarial. Para ello, el alumno tiene la posibilidad de elegir un proyecto de entre los ofertados.

"},{"id":"e09f1f80-e50c-4f9b-bd08-3479b1923f81","title":{"content":"Diploma in English Professional Communication","tag":"h3"},"content":"

La Universidad Nebrija, fuertemente comprometida con los idiomas y la calidad, proporciona al alumno una certificación académica en inglés, complemento idóneo para alcanzar el nivel B2 y C1.

Más información del Diploma y del Instituto Nebrija de Lenguas Modernas

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Y quieres obtener tu Grado en Marketing, puedes hacerlo con nosotros en una formación de carácter práctica, personalizada, actual e innovadora.

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Consulta el precio de la matrícula de cada programa y planifica tu trayectoria con confianza. También ofrecemos becas, descuentos y opciones de pago flexibles para ayudarte a financiar tus estudios más fácilmente.

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Inicia el proceso de admisión y recibe asesoramiento personalizado, sin compromiso por tu parte.

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INFORMACIÓN DE PROTECCIÓN DE DATOS
Responsable: Universidad Nebrija.
Finalidad: Responder a las solicitudes de información.
Derechos: Acceder, rectificar, suprimir y otros. (ver +)

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El proceso de admisión está guiado por asesores académicos que te facilitarán toda la información del Título oficial online así como los trámites necesarios de solicitud de admisión. Deberás inicialmente completar el formulario de admisión y tu asesor te acompañará en el proceso de admisión que no supone compromiso por tu parte:

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Si deseas cursar todas las asignaturas del curso académico, te recomendamos seguir las fechas de matrícula ordinaria para poder matricular tus asignaturas antes del inicio de la docencia el 1 de octubre. Como máximo se aceptarán inscripciones hasta un mes después de iniciada la docencia. Si por lo contrario deseas matricular menos asignaturas, podrás matricularte a lo largo del curso académico y hasta 48 horas antes del inicio de la docencia de cada bloque de asignaturas, en base al calendario publicado.

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Para solicitar una convalidación de asignaturas deberás seguir los siguientes pasos:

1)    Solicitud inicial

El estudiante deberá iniciar el proceso mediante una solicitud dirigida al Departamento de Desarrollo Universitario para la evaluación preliminar de los posibles reconocimientos de créditos.

2)    Presentación de documentación 

El estudiante deberá presentar la documentación necesaria para realizar el estudio del reconocimiento. La documentación deberá estar debidamente cotejada o compulsada notarialmente.

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Documentación académica requerida:


Documentación para reconocimiento por experiencia profesional. En caso de solicitar reconocimiento por experiencia laboral, será necesario presentar:

Titulaciones extranjeras

Cuando los estudios hayan sido cursados en el extranjero, la documentación deberá presentarse:


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En el itinerario flexible te deberás matricular cómo mínimo 12 ECTS al año, pero podrás ampliar si deseas matricular más ECTS durante el curso y cursar la asignatura siempre que te matricules antes del inicio de la docencia.

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El campus virtual no es solo una herramienta: es tu espacio de aprendizaje, tu punto de encuentro y el motor que impulsa tu experiencia universitaria. Tecnología avanzada, diseño centrado en el alumno y un enfoque pedagógico innovador.

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Más allá del aula digital, la Universidad Nebrija pone a tu alcance un conjunto de soluciones integradas que conectan contenidos, personas y herramientas para que aprendas con más flexibilidad, participación y acompañamiento. Todo sucede en un entorno moderno, accesible e intuitivo, donde cada herramienta cumple una misión clara: ayudarte a avanzar.

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Por supuesto, ya que las clases síncronas se impartirán en horario de tarde-noche los jueves y viernes. Si no es posible la asistencia síncrona, se podrán visualizar en cualquier momento, por lo que ofrecemos flexibilidad absoluta para avanzar en la materia.

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Aunque es recomendable la asistencia para hacer un seguimiento del contenido de la asignatura y resolver las dudas que te surjan, la asistencia a clases síncronas no es obligatoria. Además, las clases se graban y podrás visualizarlas en cualquier momento, pudiendo seguir las asignaturas a tu ritmo.

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La dedicación semanal para cada asignatura se estima en unas 21 horas como máximo. El estudiante podrá asistir a las clases síncronas no obligatorias (8 horas) y el resto de dedicación (13 horas) estará relacionada con la lectura del material de la asignatura y las ideas resumen, visualización de videos de casos prácticos, consulta de material para profundizar, realización de tests de autoevaluación, realización de actividades y participación en los foros de la asignatura.

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Dispondrás de un amplio calendario de tutorías para resolver todas las dudas que te surjan durante la impartición de la materia. Tendrás además el contacto directo con un Tutor que hará seguimiento de tu aprendizaje a lo largo de la asignatura, por lo que podrás ir resolviendo también las dudas que te vayan surgiendo o problemas con los que te vayas encontrando.

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Profesores: 42

Porcentaje de doctores: 50%

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semestre","download":"link","link":{"component":"Link","url":{"newTab":true,"noFollow":false,"href":"https://www.nebrija.com/pdf/carreras-universitarias/grado-marketing/pdf/Horarios-4MPT_2S.pdf"},"showIcon":"no","editorID":618,"parentEditorID":617,"text":"","variant":"button1"},"editorID":617,"parentEditorID":610,"file":null}],"anchorID":null,"editorID":610,"parentEditorID":597}],"anchorID":null,"editorID":597,"parentEditorID":576},{"component":"HorizontalTab","title":{"content":"Admisión","tag":"h4"},"content":[{"component":"InnerAccordionCollection","accordions":[{"component":"Accordion","title":{"content":"Requisitos de acceso","tag":"h3"},"content":[{"component":"InnerBasicText","additional":null,"title":null,"subtitle":null,"content":"

Las vías de acceso al Grado en Marketing se describen a continuación, además la Universidad Antonio de Nebrija, hará pública en su web la oferta de plazas disponibles para el primer curso de Grado en Marketing distribuyendo como mejor considere el número de plazas adjudicada para cada modalidad del estudio.

1. Podrán solicitar la admisión aquellos estudiantes en posesión del título de bachiller que hayan superado las Pruebas de Acceso a la Universidad conforme a lo establecido en el Real Decreto 1892/2008, de 14 de noviembre, por el que se regulan las condiciones para el acceso a las enseñanzas universitarias oficiales de Grado.

2. Asimismo, y conforme a lo establecido en el RD 412/2014, podrán solicitar la admisión a la universidad los siguientes estudiantes:

a) Titulados en Bachillerato Europeo o en Bachillerato Internacional.

b) Estudiantes en posesión de títulos, diplomas o estudios de Bachillerato o Bachiller procedentes de sistemas educativos de Estados miembros de la Unión Europea o de otros Estados con los que se hayan suscrito acuerdos internacionales aplicables a este respecto, en régimen de reciprocidad.

c) Estudiantes en posesión de títulos, diplomas o estudios homologados al título de Bachiller del Sistema Educativo Español, obtenidos o realizados en sistemas educativos de Estados que no sean miembros de la Unión Europea con los que no se hayan suscrito acuerdos internacionales para el reconocimiento del título de Bachiller en régimen de reciprocidad, sin perjuicio de lo dispuesto en el artículo 4 del RD 412/2014.

d) Estudiantes en posesión de los títulos oficiales de Técnico Superior de Formación Profesional, de Técnico Superior de Artes Plásticas y Diseño o de Técnico Deportivo Superior perteneciente al Sistema Educativo Español, o de títulos, diplomas o estudios declarados equivalentes u homologados a dichos títulos, sin perjuicio de lo dispuesto en el artículo 4 del RD 412/2014.

e) Estudiantes en posesión de títulos, diplomas o estudios, diferentes de los equivalentes a los títulos de Bachiller, Técnico Superior de Formación Profesional, Técnico Superior de Artes Plásticas y Diseño, o de Técnico Deportivo Superior del Sistema Educativo Español, obtenidos o realizados en un Estado miembro de la Unión Europea o en otros Estados con los que se hayan suscrito acuerdos internacionales aplicables a este respecto, en régimen de reciprocidad, cuando dichos estudiantes cumplan los requisitos académicos exigidos en dicho Estado miembro para acceder a sus Universidades.

f) Personas que hayan superado la prueba de acceso a la universidad de mayores de 25 años.

g) Personas que hayan superado la prueba de acceso a estudios oficiales de Grado para mayores de 40 años, mediante acreditación de experiencia laboral o profesional. Los procedimientos para la admisión por esta vía están reflejados en el “POA_9 Procedimiento acceso mayores de 40 años”

h) Personas que hayan superado la prueba de acceso a la universidad de mayores de 45 años.

i) Estudiantes en posesión de un título universitario oficial de Grado, Máster o título equivalente.

j) Estudiantes en posesión de un título universitario oficial de Diplomado universitario, Arquitecto Técnico, Ingeniero Técnico, Licenciado, Arquitecto, Ingeniero, correspondientes a la anterior ordenación de las enseñanzas universitarias o título equivalente.

k) Estudiantes que hayan cursado estudios universitarios parciales extranjeros o españoles, o que habiendo finalizado los estudios universitarios extranjeros no hayan obtenido su homologación en España y deseen continuar estudios en una universidad española. En este supuesto, será requisito indispensable que la Universidad Antonio de Nebrija les haya reconocido al menos 30 créditos ECTS.

l) Estudiantes que estuvieran en condiciones de acceder a la universidad según ordenaciones del Sistema Educativo Español anteriores a la Ley Orgánica 8/2013, de 9 de diciembre.

• En caso de alumnos con necesidades educativas especiales derivadas de discapacidad, se evaluará la necesidad de posibles adaptaciones curriculares, itinerarios o estudios alternativos.

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En la Universidad Antonio de Nebrija, se llevarán a cabo los procedimientos de admisión establecidos por la legislación universitaria con particular referencia a los principios rectores del acceso a la universidad española: igualdad, mérito, capacidad, accesibilidad universal y ajuste a los criterios del Espacio Europeo de Educación Superior.

Forma y plazos de presentación de solicitudes de admisión.

Para solicitar la admisión en cualquier estudio universitario oficial de Grado de la Universidad será necesario cumplimentar la correspondiente solicitud de admisión a través de la página web de la Universidad, o bien solicitarla en cualquiera de los campus universitarios dentro de los plazos establecidos por el Departamento de Desarrollo Universitario.

Documentación necesaria para la admisión a los estudios de Grado.

a) Estudiantes con Pruebas de Acceso a la Universidad (procedentes de Bachillerato y pruebas de acceso a la universidad para mayores de 25 años):

Quienes hayan concurrido a las Pruebas de Acceso a la Universidad deberán aportar:

b) Estudiantes en posesión de un título, diploma o estudio equivalente al título de Bachiller de sistemas educativos de Estados miembros de la Unión Europea o de otros Estados con los que se hayan suscrito acuerdos internacionales aplicables a este respecto, en régimen de reciprocidad. Titulados y tituladas en Bachillerato Europeo o en Bachillerato Internacional.

c) Estudiantes procedentes de Ciclos Formativos de Grado Superior, Formación Profesional de segundo Grado:

Estos estudiantes deberán aportar:

d) Titulados universitarios:

En el caso de estudiantes con titulaciones extranjeras homologadas, deberán aportar la siguiente documentación:

e) Estudiantes procedentes de ordenaciones educativas anteriores que no se hayan presentado a la fase general de las Pruebas de Acceso a la Universidad, reguladas en el Real Decreto 1892/2008, de 14 de noviembre:

f) Estudiantes con reconocimiento parcial de estudios de extranjeros:

Estos estudiantes deberán presentar la siguiente documentación, traducida y legalizada oficialmente, en su caso:

i) Estudiantes que soliciten admisión por cambio de universidad y/o de estudios.

Los estudiantes procedentes de otras Universidades deberán presentar la siguiente documentación:

j) Acceso a la Universidad mayores de 45 años

k) Acceso a la Universidad mayores de 40 años.

Sólo se llevarán a trámite las candidaturas de aquellos alumnos que hayan presentado la documentación requerida en los plazos establecidos por el Departamento de Admisiones. Además se solicitará al alumno toda la información adicional que se consideré oportuna para conocer la idoneidad del candidato al título de Grado.

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Pruebas de Admisión

A efectos de pre admisión y admisión, la evaluación del candidato se efectuará de 0 a 10 puntos teniendo en cuenta los siguientes criterios y porcentajes:

Expediente/certificado académico de la vía de origen del alumno: 60%

Prueba psicotécnica tipo test: 10%

Esta prueba consiste en un test de evaluación de competencias/habilidades relacionadas con: habilidades en el trabajo intelectual, actitudes hacia la cooperación y el trabajo en equipo, la gestión del tiempo y los recursos. Trataremos de determinar si el candidato posee la suficiente motivación, formación y conocimientos, habilidades, aptitudes, destrezas de comunicación, actividades extracurriculares e intereses de futuro necesarias para ser admitido como estudiante de Grado en Marketing en la Universidad Antonio de Nebrija.

Prueba de nivel de inglés: 10%

A las competencias establecidas en el Grado en Marketing se ha añadido una relativa al conocimiento adecuado de la lengua inglesa tanto oral como escrita. Para ello, el Vicerrectorado de Ordenación Académica y Profesorado, ha establecido una serie de estrategias de naturaleza diversa para facilitar la adquisición de dicha competencia por parte de los estudiantes, entre las que se encuentran la utilización de materiales en lengua inglesa o la programación de asignaturas en lengua inglesa.

Con el fin de conocer el nivel real de conocimientos de la lengua inglesa por parte de los estudiantes, el Instituto de Lenguas Modernas diseñará una prueba de posicionamiento del idioma. A partir de los resultados de esta prueba, los alumnos irán cursando de manera simultánea al Grado elegido, en función del posicionamiento que cada alumno tiene, el “Diploma in English Professional Communication”.

Las pruebas de nivel de inglés consisten en un examen escrito con preguntas tipo test, de comprensión oral y escrita, y uso de la lengua con una duración 60 minutos. Son de carácter presencial u online y se realizan en aulas informáticas de cada campus, con profesores del Instituto de Lenguas Modernas. En función de los resultados de esta prueba, se posicionará al alumno en el nivel correspondiente. El nivel mínimo al que podrá acceder en el inicio es el B1.

El alumno que decida cursar las asignaturas en inglés deberá alcanzar en la prueba un nivel B2 para garantizar que este idioma pueda ser la lengua vehicular de su programa académico y, por tanto, que pueda alcanzar las competencias adheridas a cada asignatura. De no superar esta prueba de nivelación, el alumno deberá cursar las asignaturas en castellano.

No será necesario que el candidato realice la prueba de posicionamiento de idiomas si entrega documento que acredite el nivel de inglés. Se validará la acreditación del nivel a través de los títulos oficiales admitidos por la tabla de certificados admitidos por ACLES) , y además serán revisados por el Instituto de Lenguas Modernas.

Prueba específica de conocimientos sobre el Grado en Marketing: Se realiza tipo test y consta principalmente sobre contenidos específicos de algunas de las principales áreas de conocimiento general (principios básicos del marketing y la comunicación, conocimiento del ámbito digital) que se van a cursar en la titulación elegida por el candidato, además de otros elementos comunes a todas las titulaciones. Esta prueba ponderará el 20 % del total.

Entrevista personal: como estrategia para conocer las características de los aspirantes, desde el departamento de orientación psicopedagógica, a manera de diagnóstico a todos los candidatos aplicaremos una prueba de personalidad que explora las áreas emocional, intelectual, social y de normas y valores de cada candidato estudiante de Grado en Marketing de la Universidad Antonio de Nebrija.

En el caso que un aspirante presente algún indicador clínico, se realizará una entrevista de profundización con los psicólogos de Departamento de Orientación Psicopedagógica, y si es necesario, se remitirá para valoración clínica por parte de los docentes especialistas en Psiquiatría o/y Psicología Clínica.

Todas las pruebas, los expedientes de los alumnos serán evaluados y valorados por La Comisión de Admisiones de Grado, teniendo en cuenta los criterios reflejados en el “PGA_11 Procedimiento para el Funcionamiento de la Comisión de Admisiones de Grado”, que forman parte de la Normativa Interna que regula el acceso de los candidatos a la Universidad.

La Comisión de Admisiones se reunirá según necesidades y comunicara el resultado de la admisión al candidato a través de email, teléfono y carta para que pueda proceder a la matriculación

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Titulación oficial: Grado en Marketing

Centro responsable: 
Facultad de Comunicación y Artes -  Centro adscrito Felipe Moreno

Rama de conocimiento: Ciencias Sociales y Jurídicas

Oferta de plazas: 215

Presencial: 115 plazas:

No presencial o virtual: 100 plazas

Tipo de Enseñanza: Presencial / No presencial o virtual

Curso académico en que se implantó: 

Idiomas: Español

Créditos: 240 créditos.

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Los interesados en estudiar y obtener el título de Graduado/a en Marketing y por la Universidad Nebrija deben ser personas con mentalidad abierta, espíritu inquieto, capacidad de adaptación, creativos, proactivos, independientes pero al mismo tiempo capaces de trabajar en equipo, interesados en el entorno del marketing, la comunicación corporativa y el ámbito empresarial y comercial. Personas con capacidad para entender el funcionamiento de las estrategias de marca, el mundo de la publicidad y las relaciones públicas y con interés por la planificación de marketing y estrategias de comunicación de marca.


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estudiantes","download":"link","link":{"component":"Link","url":{"newTab":true,"noFollow":false,"href":"https://www.nebrija.com/pdf/la_universidad/transparencia/src/satisfaccion_FCA.pdf"},"showIcon":"no","editorID":689,"parentEditorID":688,"text":"","variant":"button1"},"editorID":688,"parentEditorID":687,"file":null}],"anchorID":null,"editorID":687,"parentEditorID":686}],"editorID":686,"parentEditorID":639},{"component":"VerticalTab","title":{"content":"Servicios, recursos y materiales para el alumno","tag":"h4"},"content":[{"component":"InnerBasicText","additional":"servicios al alumno del título","title":{"content":"Servicios, recursos y materiales para el alumno","tag":"h2"},"subtitle":"

A continuación se indican los servicios, recursos y materiales que la Universidad pone a disposición de los alumnos de este título:

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El equipo docente de la Facultad de Comunicación y Artes está formado por profesionales de cada ámbito de especialización, que desarrollan un método de enseñanza basado en la convicción de que lo que aprendemos, lo aprendemos haciéndolo.

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La integración con la profesión se basa en la incorporación de profesionales como profesores asociados avales de cada programa, en una metodología de enseñanza inspirada en la proposición learning by doing que índice en el aspecto experiencial en las aulas y en las actividades de extensión académica.

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El Grado en Marketing cuenta con acuerdo de colaboración con algunas de las mejores empresas e instituciones del sector, como Telefónica, Banco Santander, BMW o Microsoft donde los alumnos pueden cursar sus prácticas profesionales y obtener de esta manera una primera experiencia laboral de máxima exigencia.

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El Grado en Marketing forma a jóvenes cuyo futuro profesional será como:

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Empresas colaboradoras con la Universidad Nebrija en materia de prácticas

Procedimiento de actuación en la realizacion de prácticas externas

Proceso de gestión de las prácticas externas y Orientación Profesional

Informe encuestas inserción laboral

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El compromiso de la Universidad Nebrija con la exigencia académica, la formación en empresas e instituciones líderes, la innovación en programas multidisciplinares y la proyección internacional, sitúan a la Universidad en las primeras posiciones de los rankings más importantes.

El Ranking Internacional QS Stars otorga a la Universidad Nebrija la máxima puntuación en la calidad y satisfacción de los estudiantes con la docencia, la empleabilidad de los graduados y la internacionalización de la institución.

Los rankings nacionales también reconocen a la Universidad Nebrija como la primera universidad española en docencia y segunda en empleabilidad, destacando su rendimiento en investigación, transferencia de conocimiento e internacionalización.

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Con la Declaración de Bolonia se formalizaron los principios sobre los que debe basarse el Espacio Europeo de Educación Superior: calidad, movilidad, diversidad, competitividad e incremento del empleo.

A partir de ello, Nebrija se sitúa como un modelo académico de referencia, al formar a estudiantes con un excelente comportamiento individual, de interacción con su entorno y motivados por y para la formación constante y continua. El Instituto Nebrija de Competencias Profesionales trabaja día a día para lograr la diferenciación de nuestros alumnos, mediante el desarrollo de actitudes y aptitudes.

El objetivo principal es que los alumnos saquen lo mejor de sí mismos a través del desarrollo y potenciación de sus habilidades y recursos personales, mediante el autoconocimiento personal.

Además, en el Grado en Marketing también se trabajan competencias orientadas al aumento de la empleabilidad del alumno. Se trata de conocer herramientas y técnicas de búsqueda de empleo, y realizar tareas que logren en el alumno un mayor aprovechamiento de sus habilidades personales.

Para todo ello contamos con expertos actualmente en activo en selección de personas, profesionales dedicados al entrenamiento personal y profesional o profesionales dedicados al mundo de la comunicación y las artes.

De este modo, y de manera complementaria a su formación específica, ayudamos al alumno a crear un patrón diferenciador en el entorno social y empresarial, en el que se verá inmerso al terminar sus estudios.

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La Oficina de Movilidad Internacional realiza un constante esfuerzo de seguimiento de los acuerdos con las más prestigiosas universidades. Los alumnos pueden cursar estudios en una de las siguientes universidades extranjeras:

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Universidad de Ciencias Sociales y Empresariales (UCES)

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University of Technology Sydney

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University College Leuven-Limburg

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ESPM

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Brock University

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ICD Business School

ÉCOLE DE SCIENCES ET TECHNIQUES COMMERCIALES (ESTC)

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Drake University

Montclair State University

Rider University

San Diego State University

University of Miami

Belmont University

UMass Boston

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Lingnan University

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IULM: Università di Comunicazione e Lingue

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Hogeschool Ultrecht

 Fontys University of Applied Sciences

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Regent's University London

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Varias universidades tienen requisitos académicos o lingüísticos especiales. Para más información, consulta al Departamento de Programas Internacionales.

La información aquí publicada tiene un carácter orientativo y puede ser susceptible de modificaciones.

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