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El turismo ya no es solo un viaje. Es una experiencia vital que comienza mucho antes del destino y perdura para siempre en la memoria. En la Universidad Nebrija hemos diseñado el Doble Grado en Turismo y Empresas Turísticas + Comunicación Estratégica, Protocolo y Organización de Eventos para formar a los profesionales capaces de diseñar, gestionar y comunicar esas experiencias únicas en un sector en constante transformación.

Este programa pionero te ofrece una doble competencia imbatible: dominarás la gestión y dirección de empresas turísticas (hoteles, agencias, destinos) con un enfoque innovador, sostenible y digital, y al mismo tiempo, adquirirás las habilidades para planificar eventos estratégicos, aplicar el protocolo institucional y corporativo, y comunicar con impacto la esencia de las marcas turísticas.

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Descubre por qué estudiar el Doble Grado en Turismo y Empresas Turísticas y Comunicación Estratégica, Protocolo y Organización de Eventos en la Universidad Nebrija, en Madrid, te prepara para diseñar experiencias únicas, organizar eventos nacionales e internacionales, gestionar destinos turísticos y desarrollar una carrera profesional en dos sectores estrechamente conectados.

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La Universidad Nebrija ofrece en Madrid el Doble Grado en Turismo y Empresas Turísticas + Comunicación Estratégica, Protocolo y Organización de Eventos, una formación que combina la gestión turística con la planificación de eventos, las relaciones institucionales y la comunicación corporativa. Su modelo educativo práctico permite conectar ambas disciplinas mediante proyectos, análisis de casos y actividades vinculadas a la industria turística y de los eventos. Además, la Universidad cuenta con relaciones académicas y empresariales con organizaciones del sector turístico y de la comunicación, ofreciendo un entorno formativo especialmente atractivo para quienes desean desarrollar una carrera en turismo, eventos y comunicación internacional.

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Este doble grado de la Universidad Nebrija integra conocimientos de gestión hotelera, marketing turístico, planificación de destinos y dirección de empresas turísticas con materias de comunicación estratégica, relaciones públicas, protocolo institucional, organización de eventos y gestión de la reputación. Aprenderás a diseñar experiencias turísticas, planificar congresos y acontecimientos corporativos, gestionar la comunicación de marcas y destinos y coordinar proyectos con diferentes públicos. Una formación multidisciplinar que combina creatividad, capacidad organizativa, visión empresarial y competencias interculturales para trabajar en entornos profesionales nacionales e internacionales.

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La formación práctica de Nebrija conecta el turismo y la comunicación con situaciones profesionales reales. Los estudiantes pueden acercarse a los retos del sector turístico mediante actividades como los Lab Challenges, visitas académicas y proyectos con empresas, así como desarrollar competencias relacionadas con la planificación de eventos, la comunicación corporativa y el protocolo. La Universidad impulsa también experiencias como Talent Match, del Grupo Hotusa, y actividades vinculadas a ONU Turismo, que enriquecen la formación en innovación y gestión turística. Esta combinación permite comprender cómo se diseñan, comunican y organizan experiencias para empresas, instituciones y destinos.

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El Doble Grado en Turismo y Empresas Turísticas + Comunicación Estratégica, Protocolo y Organización de Eventos de Nebrija ofrece oportunidades profesionales en dirección de eventos, organización de congresos y ferias, comunicación corporativa, relaciones públicas, protocolo institucional, gestión hotelera, marketing de destinos y turismo de negocios (MICE). Su formación permite desarrollar perfiles capaces de gestionar proyectos turísticos y diseñar estrategias de comunicación y experiencias para marcas e instituciones. Además, la Universidad Nebrija ocupa la primera posición en rendimiento de inserción laboral según U-Ranking 2026 de la Fundación BBVA y el Ivie, con 100 puntos sobre 100, un reconocimiento institucional que refuerza su orientación hacia la empleabilidad.

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Estudiar ambas titulaciones en la Universidad Nebrija permite combinar la gestión turística con las competencias de comunicación, organización de eventos y relaciones institucionales mediante un itinerario académico coordinado. Esta formación aporta una visión integral para diseñar, organizar, promocionar y gestionar experiencias turísticas, congresos, eventos corporativos y acontecimientos internacionales. Frente a cursar un solo grado, amplía las posibilidades de especialización y permite comprender tanto la gestión empresarial de un proyecto como su comunicación y relación con los diferentes públicos. Una combinación especialmente interesante para quienes aspiran a desarrollar una carrera en el turismo de negocios, los eventos y la comunicación internacional.

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La Universidad Nebrija conecta la formación en Turismo, Comunicación Estratégica y Eventos con el entorno profesional de ambos sectores. En el ámbito turístico, mantiene relaciones con empresas como Meliá, Four Seasons, NH Hoteles y Viajes El Corte Inglés, mientras que la formación en comunicación y protocolo se orienta al desarrollo de proyectos, actividades y experiencias vinculadas a empresas e instituciones. Además, las oportunidades de movilidad académica internacional permiten ampliar conocimientos sobre mercados turísticos, comunicación intercultural y organización de eventos. Una preparación especialmente relevante para trabajar en congresos internacionales, turismo MICE, grandes acontecimientos y proyectos de comunicación global.

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Si ya tienes claro qué quieres estudiar o quieres valorar y confirmar tus opciones descubre cómo puedes conseguir tu admisión en la Universidad Nebrija. Tres pasos para conocerte, valorar tu potencial y acercarte a la carrera universitaria que has elegido.

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Da el primer paso para estudiar en la Universidad Nebrija. Cumplimenta sin compromiso el formulario indicado a continuación y solicita tu admisión en el Grado o Doble Grado que te interesa. Nuestro equipo de asesores académicos te acompañará para conocer tus opciones y resolver tus dudas.

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Queremos conocer tus capacidades, intereses y motivación. Realiza las pruebas de admisión de Nebrija y la entrevista personal para demostrar tu potencial y descubrir cómo encaja esta titulación con tus aspiraciones.

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Una vez superado el proceso de admisión y cumplidos los requisitos de acceso, podrás recibir tu admisión en Nebrija y formalizar la reserva de plaza para comenzar a preparar tu próxima etapa universitaria.

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El turismo demanda hoy profesionales con una visión 360 grados. No basta con conocer el negocio; hay que saber comunicar la propuesta de valor, organizar eventos que generen recuerdos y aplicar el protocolo en entornos internacionales. Este doble grado te sitúa en la cúspide de las profesiones más buscadas por grandes cadenas hoteleras, consultoras, instituciones públicas y organizadores de eventos corporativos.

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El turismo no entiende de fronteras. Podrás cursar parte de tus estudios en universidades de prestigio en Estados Unidos, Italia, Australia o México, creando una red de contactos internacional que te acompañará toda tu vida profesional. Además, tendrás la opción de realizar estancias en Palma de Mallorca, uno de los destinos turísticos más dinámicos de Europa.

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Nuestros programas en las Facultades de Economía y Empresa, Derecho y Relaciones Internacionales, y Comunicación y Artes integran la Microcredencial NextGen Talent, diseñada para formar líderes preparados para un entorno global.

¿En qué consiste esta Microcredencial? Es una experiencia formativa única de muy alto valor profesional y académico que combina Workshops con expertos y directivos, un programa de acompañamiento personalizado para potenciar competencias clave y un Study Tour internacional (Capstone) en una universidad internacional de prestigio en Montreal, Miami, Boston, Hong Kong, Singapur o Shanghai. Un enfoque diferencial que conecta aprendizaje y realidad profesional desde el primer día.

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72 ECTS

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72 ECTS

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78 ECTS

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72 ECTS

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Programa cuyo objetivo es favorecer la formación práctica de los estudiantes, bajo la continua supervisión del Departamento de Carreras Profesionales de la Universidad, el departamento académico correspondiente a la titulación y la empresa o institución colaboradora donde se realizan las prácticas. Se asesora en la elección de las prácticas y se realiza el seguimiento y tutorización, siempre teniendo en cuenta la orientación profesional de cada alumno.

Más Información de Prácticas en Empresas

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Este trabajo supone el desarrollo de tareas de investigación y de diferentes materias por parte del alumno bajo el asesoramiento de uno o varios profesores del Departamento y, ocasionalmente, de profesionales del mundo empresarial. Para ello, el alumno tiene la posibilidad de elegir un proyecto de entre los ofertados.

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La Universidad Nebrija, fuertemente comprometida con los idiomas y la calidad, proporciona al alumno una certificación académica en inglés, complemento idóneo para alcanzar el nivel B2 y C1.

Más información del Diploma y del Instituto Nebrija de Lenguas Modernas

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Consulta el precio de la matrícula de cada programa y planifica tu trayectoria con confianza. También ofrecemos becas, descuentos y opciones de pago flexibles para ayudarte a financiar tus estudios más fácilmente.

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La Facultad de Comunicación y Artes de la Universidad Nebrija es un espacio donde las ideas se exploran, se comparten y se convierten en proyectos a través del arte, el diseño y la comunicación.

Como venue partner de Mercedes-Benz Fashion Week Madrid, abrimos nuestro Campus Madrid-San Francisco de Sales a una de las grandes citas de la industria creativa. Para los estudiantes, supone vivir de cerca cómo se prepara y desarrolla un evento profesional y conocer a diseñadores, marcas, medios y empresas. Esa presencia en el campus acerca la formación al entorno empresarial y muestra cómo distintas disciplinas colaboran para hacer realidad un proyecto.

Aquí, una idea puede tomar forma como una pieza audiovisual, una campaña, una propuesta escénica o una experiencia para el público. Los estudiantes desarrollan una mirada propia, trabajan con compañeros de otras áreas y aprenden a tomar decisiones creativas en proyectos conectados con la realidad profesional.

Así se aprende en Nebrija: uniendo conocimientos, experimentación y contacto con la industria para dar forma a ideas capaces de conectar con los demás.



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En la Universidad Nebrija apostamos por el talento: los mejores perfiles que hayan realizado el proceso de admisión podrán acceder a la Beca Excelencia de Dobles Grados del 80% de docencia, impulsando así tu desarrollo académico y su proyección futura personal, profesional e internacional. 

Solicita tu admisión para poder acceder a esta oportunidad.

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Parece que por el momento no hay programas... ¡Pero seguro que pronto los habrá!

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